Privacy Policy

Kelriva AI Limited (“Kelriva AI”, “we”, “us”, or “our”) is the data controller responsible for your personal data.

We collect personal data only when you actively interact with us:

• Contact form — your name, email address, company name, and message when you submit an enquiry.
• Newsletter subscription — your email address when you subscribe to our Insights newsletter.
• Website analytics — anonymised usage data (pages visited, time on site, device type, approximate location) collected via Google Analytics.
• Business intelligence — your company name and professional details may be collected automatically by our B2B visitor tracking tool (Apollo.io) to help us understand which companies are visiting our site.

We do not collect payment data, special category data, or data from children under 18.

We process your personal data on the following lawful bases under UK GDPR:

• Legitimate interests — website analytics and B2B visitor intelligence, to understand how our site is used and identify prospective clients.
• Contract performance — communicating with you in response to a service enquiry.
• Consent — sending you our newsletter. You may withdraw consent at any time by clicking “Unsubscribe” in any email.

• To respond to your contact form enquiries.
• To send you our weekly Insights newsletter (if subscribed).
• To analyse website traffic and improve our site.
• To identify prospective enterprise clients for targeted outreach.
• To manage our client relationship pipeline via HubSpot CRM.

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

We use the following third-party services that may process your data:

• Resend — email delivery for contact form notifications and newsletter sends.
• HubSpot — CRM platform for managing enquiries and client relationships.
• Google Analytics — website analytics. Data is anonymised and processed under Google’s data processing terms.
• Apollo.io — B2B visitor intelligence. Identifies company-level visitors using IP data.
• Vercel — website hosting and infrastructure. Based in the United States, with GDPR-compliant data processing agreements in place.

Each of these providers is bound by their own privacy policies and, where applicable, data processing agreements with us.

• Contact form data — retained for up to 2 years or until we determine there is no ongoing business relationship.
• Newsletter subscriptions — retained until you unsubscribe.
• Analytics data — retained for 14 months (Google Analytics default).
• CRM records — retained for up to 5 years to support business relationship management.

You have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you.
• Right to rectification — ask us to correct inaccurate or incomplete data.
• Right to erasure — request deletion of your data (“right to be forgotten”).
• Right to restrict processing — ask us to limit how we use your data.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent — for any processing based on consent, withdraw at any time without affecting prior processing.

To exercise any of these rights, email us at info@kelriva.ai. We will respond within one month.

Our website uses the following types of cookies:

• Essential cookies — required for the website to function. No consent needed.
• Analytics cookies — Google Analytics uses cookies to measure site traffic. These are only placed with your consent via our cookie banner.

You can manage or withdraw cookie consent at any time via your browser settings or our cookie banner.

Some of our third-party service providers (including Vercel, HubSpot, and Google) are based or operate infrastructure outside the UK. Where this involves transferring your data internationally, we ensure appropriate safeguards are in place — including Standard Contractual Clauses (SCCs) or UK adequacy decisions — in line with UK GDPR requirements.

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.

For any questions about this policy or to exercise your rights, contact us at info@kelriva.ai.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection: